Strategic Enrollment Planning

Objective: UTRGV is embarking on its first strategic enrollment plan. This is a continuation of the strategic plan but with a specific focus on developing a continuous and data-informed process for developing realistic, quantifiable enrollment goals. This work involves a critical review of our programs (academic, co-curricular, services, support), location (on-site, off-site, online, hybrid), price and revenue (tuition, fees, discounts, incentives), promotion (marketing, recruitment, web presence), purpose and identity (mission, distinctiveness, brand), and process (data-informed, integrated planning). We will form three cross-functional teams (undergraduate, graduate, and health-related programs) to explore each of these six components.

Contacts: If you are passionate about data-driven planning and would like to serve on one of the teams, please email co-chairs Dr. Maggie Hinojosa or Dr. Janna Arney.


Updates

March 19, 2019

The first phase of the Strategic Enrollment Planning process that began in August is almost complete. The three cross-functional working groups (undergraduate, graduate, and health-related programs) have developed and are finalizing situation analysis documents. These documents consist of a thorough review of data and the identification of key performance indicators. The strategy and action plan development phase of the process will begin in April followed by a prioritization summit in May. Implementation of the plan is scheduled for Fall 2019. A great big thanks to all the faculty and staff who have worked and continue to work on this extremely important plan that will set the course for UTRGV’s future enrollment goals and strategies.

November 30, 2018

We kicked off our first Strategic Enrollment Planning process in August. Three cross-functional working groups (undergraduate, graduate, and health-related programs) were created and are in the first phase of planning. The first phase involves development of situation analysis documents through the review of data and the identification of key performance indicators. Strategies and goals will be developed in phases two and three occurring in the next few months. Our next two-day facilitated visit will be in late January with final prioritization of the plan scheduled for Spring 2019. It is an aggressive timeline but critically important for planning and meeting the needs of our students. Thank you to all the faculty and staff who have worked tirelessly on the draft plans.