Certificate in Social Media Management

In an increasingly digital world, social media has changed the relationship between organizations and their audiences. Whether you are interested in lead generation, social influence, or creative marketing, improving your social media skills will always pay off in the long run.

Our Certificate in Social Media Management offers participants the chance to learn the skills necessary to successfully manage a social media channel, drive engagement, and measure scalability. The skills learned in this certificate program will grant each participant a better understanding of how to use their creative, marketing, and technical skills to build a successful career in a range of industries.

Broken down into the three distinct modules, this certificate program progressively builds on the latest best practices utilized in successful social media strategies.


• Platforms and strategies
• Planning and editorializing content
• Telling your story with Photo/Video Marketing
• Creative content and copywriting
• Digital storytelling with high-quality photos/videos

Anyone interested in developing a comprehensive understanding of social media management, strategies, and content creation.

Note: PEWD program participants should be 18 years or older.

No prerequisites required.

Mr. Alex Garrido

Josse “Alex” Garrido is the Director of Digital Marketing and Marketing Analytics at The University of Texas - Rio Grande Valley. For over six years, he has successfully led digital marketing campaigns from inception to completion in both higher education and the private sector. He is frequently invited to speak at district and regional conferences where he shares the latest insights in digital marketing technologies and industry best practices.


Edinburg Course Information

Registration Deadline:



Program Modality:

Edinburg CESS Building

Mr. Alex Garrido

$ 399

Students requiring accommodation should contact our office pewd@utrgv.edu to learn about the process.

- More of What You're Looking For -