Description:
Digital Marketing has become an essential skill in a world driven by technology and innovative communication. You will learn how to promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. This hybrid course will consist of online and in-person classes and will cover strategic issues, marketing methods and tactics, industry terminology, and best practices.
Details:
• Digital Marketing Strategy
• Content Marketing
• Social Media Marketing
• Marketing Automation
• Web Analytics
This course is designed for learners interested in real-world tools and techniques to develop a comprehensive understanding of digital marketing, content creation, increasing web traffic, and expanding a social media presence or audience for their organizations or themselves.
Basic understanding of marketing, business communication, the internet, and social media is recommended to benefit the most from this certificate program.
Mr. Alex Garrido
Josse “Alex” Garrido is the Director of Digital Marketing and Marketing Analytics at The University of Texas - Rio Grande Valley. For over six years, he has successfully led digital marketing campaigns from inception to completion in both higher education and the private sector. He is frequently invited to speak at district and regional conferences where he shares the latest insights in digital marketing technologies and industry best practices. Mr. Garrido also co-teaches the Social Media Management and Digital Marketing certificate programs at UTRGV - Continuing Education.
Mr. Daniel Ramirez
Daniel Ramirez currently serves as the Director of Public Relations and Marketing at South Texas College. He is a data-driven marketing and communications professional with over 17 years of experience in the higher education industry. He has a degree in Mathematics from the University of Texas-Pan American and a Master of Science in Media Management from Arkansas State University.
Note: If you are applying for the Continuing Education Private Loan to cover the registration fee for a non-credit continuing education program, then please use the UTRGV Continuing Education School Code: 003599. The loan amount you note in the application cannot exceed the open enrollment fee noted on our website. Books will NOT be included in the loan amount. The minimum for the loans must be $500.00. Some service charges may apply.
*The only loan provider PEWD accepts is Sallie Mae*
Please email pewd@utrgv.edu once you have been approved so we may certify your loan.
Edinburg Course Information
Dates:
TBA
Times:
Location: *(review "notes" section below for further details)
Instructor:
Cost:
Notes:
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