Digital Marketing has become an essential skill in a world driven by technology and innovative communication. You will learn how to promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. This hybrid course will consist of online and in-person classes and will cover strategic issues, marketing methods and tactics, industry terminology, and best practices.
What You Will You Learn:
• Digital Marketing Strategy
• Content Marketing
• Social Media Marketing
• Marketing Automation
• Web Analytics
This course is designed for learners interested in real-world tools and techniques to develop a comprehensive understanding of digital marketing, content creation, increasing web traffic, and expanding a social media presence or audience for their organizations or themselves.
Basic understanding of marketing, business communication, the internet, and social media is recommended to benefit the most from this certificate program.
Mr. Alex Garrido
Josse “Alex” Garrido is the Director of Digital Marketing and Marketing Analytics at The University of Texas - Rio Grande Valley. For over six years, he has successfully led digital marketing campaigns from inception to completion in both higher education and the private sector. He is frequently invited to speak at district and regional conferences where he shares the latest insights in digital marketing technologies and industry best practices. Mr. Garrido also co-teaches the Social Media Management and Digital Marketing certificate programs at UTRGV - Continuing Education.
Mr. Daniel Ramirez
Daniel Ramirez currently serves as the Director of Public Relations and Marketing at South Texas College. He is a data-driven marketing and communications professional with over 17 years of experience in the higher education industry. He has a degree in Mathematics from the University of Texas-Pan American and a Master of Science in Media Management from Arkansas State University.
Note: If you are applying for the Continuing Education Private Loan to cover the registration fee for a non-credit continuing education program, then please use the UTRGV Continuing Education School Code: 003599. The loan amount you note in the application cannot exceed the open enrollment fee noted on our website. The minimum for the loans must be $500.00. Some service charges may apply.
Please email firstname.lastname@example.org once you have been approved by your loan provider so we may certify your loan.
Edinburg Course Information
Lecture (in-class sessions): Saturdays
Lecture (in-class sessions): November 6 - December 4, 2021
In-Class sessions (instructor led)
November 6, 13, 20 & 27: 1:00 p.m. to 3:00 p.m.
December 4: 1:00 p.m. to 4:00 p.m.
Location: *(review "notes" section below for further details)
Edinburg CESS Building
* This course includes self-paced online content and instructor led in-class sessions. Online content will be available 24 hours prior to the first in-class session.
- More of What You're Looking For -
In this course you will learn how to use content marketing to create and distribute valuable, relevant, and consistent content to attract and retain your audience or customers.
This certificate program will first help you become re-acquainted with your own stores of creativity and innovation.
The design thinking approach can be an effective tool for organizations looking for practical and creative ways to solve problems.
Upon successfully completing this course, students will understand the structure of successful event planning.
Whether you're interested in lead generation, social influence, or creative marketing, this program will improve your social media skills for the long run.
By signing up for the class you will learn how to quickly put together a script, storyboard and shot list.
This course will help you develop an understanding of web analytics, search engine optimization, and web usability.