Certificate in Social Media Management

Certificate in Social Media Management Image

In an increasingly digital world, social media has changed relationships between organizations and their audiences. Whether you’re interested in lead generation, social influence, or creative marketing, improving your social media skills will always pay off in the long run.

Our Certificate in Social Media Management course offers participants the chance to learn the skills necessary to successfully manage a social media channel, drive engagement, and measure scalability. The skills learned in this certificate program will afford each participant with a better understanding of how to use their creative, marketing, and technical skills to build a successful career in a range of industries.

Broken down into the three distinct modules seen below, this certificate program progressively builds on the latest best practices utilized in successful social media strategies.

Module 1: Social Media 101

  • Platforms and Strategies
  • Planning and Editorializing Content
  • Telling your story with photos/video Marketing

Module 2: Digital Media and Creative Content

  • Creative content and copywriting
  • Digital storytelling with high quality photos/videos
  • Engagement and Community Building

Module 3: Intro to Social Media Strategies

  • Creating a social media plan/defining objectives
  • Marketing Strategies
  • Analytics and Reporting

Course Duration
12 hours

Next Schedule
To Be Announced

Previous Schedule
Dates: March 2nd - March 23rd, 2019 (No class on March 16)
Times: Saturdays, 1:00 PM - 5:00 PM

UTRGV McAllen Teaching Site

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No prerequisites required.


  • Mr. Alex Garrido (Module 1 & Module 2)

    Alex Garrido is a passionate learner who enjoys finding creative solutions for small businesses. With a degree in Psychology from The University of Texas-Pan American, he has always been interested in human behavior and motivation. He holds a certification in website applications development from the University of Houston and is Google Adwords, Google Analytics, and Google Video Advertising Certified. He is currently pursuing his MS in Data Analytics from Southern New Hampshire University. Mr. Garrido has previously taught digital marketing, social media and web design related courses for the Office of Continuing Education.

    His passion towards new technologies is what led him to co-found Red Ant Digital Marketing, an online marketing firm with over 90 clients across the U.S. He has been serving as the Graduate Student Recruiter for UTPA Graduate School since 2013 where he helps them expand their online and international outreach. He also holds an appointment with the University of Texas Rio Grande Valley as the Digital Marketing Manager.
  • Mr. Daniel Ramirez (Module 3)

    Daniel Ramirez is a results-focused marketing and communications professional with over 15 years of experience in the higher education industry. He studied mathematics at the Massachusetts Institute of Technology (MIT) before receiving his Bachelor of Science degree in Mathematics from the University of Texas-Pan American. He has been employed by South Texas College since 2002 where he has served various positions including as a web designer, webmaster, and Assistant Director of Web and Creative Services before becoming Director of Public Relations and Marketing in 2012. His interests include marketing research, digital marketing, brand development, and data-driven marketing.