The University of Texas Rio Grande Valley
PhD in Business Administration Program of Robert C. Vackar College of Business & Entrepreneurship
Marketing Concentration
The Marketing concentration provides students with strong research skills that allows them to produce high quality research pertaining to the various facets of marketing theory and practice. Students specializing in this area conduct high quality research on topics such as marketing strategy, consumer behavior, social media, channels of distribution (regional and international), globalization, services marketing as well as cultural consumption. Area faculty have published in high quality marketing journals including Journal Marketing, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Consumer Culture, Journal of Business Research, and Marketing Theory among others.