Description:
In an increasingly digital world, social media has changed the relationship between organizations and their audiences. Whether you are interested in lead generation, social influence, or creative marketing, improving your social media skills will always pay off in the long run. Our Certificate in Social Media Management offers participants the chance to learn the skills necessary to successfully manage a social media channel, drive engagement, and measure scalability. The skills learned in this certificate program will grant each participant a better understanding of how to use their creative, marketing, and technical skills to build a successful career in a range of industries. Broken down into the three distinct modules, this certificate program progressively builds on the latest best practices utilized in successful social media strategies.
Details:
What You Will You Learn:
• Platforms and strategies
• Planning and editorializing content
• Telling your story with Photo/Video Marketing
• Creative content and copywriting
• Digital storytelling with high-quality photos/videos
Anyone interested in developing a comprehensive understanding of social media management, strategies, and content creation.
No prerequisites required.
Mr. Alex Garrido
Josse “Alex” Garrido is the Director of Digital Marketing and Marketing Analytics at The University of Texas - Rio Grande Valley. For over six years, he has successfully led digital marketing campaigns from inception to completion in both higher education and the private sector. He is frequently invited to speak at district and regional conferences where he shares the latest insights in digital marketing technologies and industry best practices. Mr. Garrido also co-teaches the Social Media Management and Digital Marketing certificate programs at UTRGV - Continuing Education.
Mr. Daniel Ramirez
Daniel Ramirez currently serves as the Director of Public Relations and Marketing at South Texas College. He is data-driven marketing and communications professional with over 17 years of experience in the higher education industry. He has a degree in Mathematics from the University of Texas-Pan American and is currently pursuing a Master of Science in Media Management from Arkansas State University.
McAllen Course Information
Dates:
Saturdays, January 23 - February 6, 2021
Times:
1:00 p.m. - 5:00 p.m.
Duration:
12 hours
Location:
McAllen Teaching Site *(review "notes" section below for further details)
Instructors:
Mr. Alex Garrido
Mr. Daniel Ramirez
Cost:
$ 299
Notes:
* Until further notice, due to COVID-19 restrictions, in-class courses will be primarily offered via Zoom. However, we will allow up to 6 participants in the classroom on a first-come, first-served basis.
If you wish to secure your in-person seat, please email continuinged@utrgv.edu as soon as you complete the registration for the course.
